“Bro! Those Nike’s that you’ve got are FANTASTIC!”
“They sure are, Nike’s are Nike’s after all, aren’t they?”

The conversation is two friends that talk about the new shoes that the latter has bought. But are they? I did not hear the word ‘Shoes’ did you? He has bought a shoe from a store called Nike. Here, Nike isn’t just the merely the name of the store.

Nike is the name of the ‘Brand’.

What is a brand?

A brand is the name, symbol, design or any other feature of a business or a service which distinguishes it from the others of the same sort. Branding is a practice that is being practised since the dawn of human civilizations when people branded their cattle to differentiate and identify them from the other cattle.

Marketing Agencies all around, strive to create a striking brand for their clients. If a company is identified with their brand, that would be a Marketer’s success.

How does a Marketing Agency create a striking brand?

A brand is the brainchild of thorough analysis and strategy. A brand stands for what the company stands. It is a step-by-step process that should be done with utmost care because branding gives your company a meaning.

1. Create the logo and the look

Decide the look that your company is going to maintain. This includes the logo, the text, the colours, the themes, the graphics, the look of the website, the nature of the content et cetera, et cetera! For instance, Apple, that maintains an elegant and minimalistic look across all their products, packaging and website, is always about simple, effective and optimized products. When it comes to a logo, be it a simple dot, or a line, or something intricate and complex, it has to have a meaning. It has to stand for what your business is all about. The taglines and other content contribute in amplifying the meaning of your brand.

2. Maintaining the behaviour of your business.

Once the look and feel of the brand has been created, it is time to establish it to the consumer end of business. Your business should behave in accordance to your brand. The meaning, the taglines and the promise that is created with the brand should be communicated through to all the services and the products. With digital marketing and branding strategies, the marketers strive not just to establish the meaning of the brand, but also to create an appeal to the customers.

3. Maintaining the brand equity.

In the above conversation, the former recognized the shoes that the latter bought by the name of its brand. When a brand is recognized and favoured more than it’s services/products, this state is called Brand Equity. This is the zenith of a Marketer’s achievement. A marketer’s craft is successful only if Brand Equity is attained.

With the ever evolving world of today, there are about a gazillion businesses that are trying to establish their ideas through various different brands. Everyday sees the dawn of a new business idea that is kick started. The only way to the top is by communicating your brand effectively with the consumer and instigate a sense of trust and appeal.

How Digital Marketing can help branding.

Digital Marketing, is the new age marketing that has been creating successful brands. With its real-time analysis, customer relations, social media marketing, website development and Search Engine Optimization, one can establish their identity effectively. The idea is to be found first, always. Digital BizChanakya (www.digitalbizchanakya.com), the digital wing of BizChanakya can take care of your branding needs while BizChanakya can protect it.

Like they say, a brand is a brand indeed. Craft your identity with an effective brand!

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Key to improve business bottom-line

Initially, when businesses get started, their primary focus and thought is often on how to get their first group of customers through the door. There is no harm in motivating your thoughts to grow successfully. But, hold on to that thought right before you rush to engage with your customers.

There is more to growing and running a successful business, and it is not just about choosing the appropriate market nor having a high-quality product. It is about leveraging the right kind of marketing techniques in order to reach out to your target audience and convert them into leads or customers.

While a few businesses rely solely on traditional forms of marketing such as print ads and coupon mailers or even big banners on the side paths of roads, it is never a guarantee factor that they could approach the suitable target audience.

While this strategy may bring in a trickle of business, there is an effective and easier way many businesses should consider the large marketplace of prospects online. No small business, no matter how new, should overlook the potential of digital marketing as the apt business tool in today’s world.

Digital Marketing is the heart and soul of business expansion, in any field. It evolves day to day constantly showing us new ways of improvement. For those who still are unclear about how Digital Marketing can help your business, here are ways through which Digital Marketing can earn the bread for your business.

1. Pocket-Friendly

Marketing, in the traditional way, is known to be expensive, be it the cost of analyzing, strategizing, designing, distributing and promoting. With Digitalization in the picture, marketing has become cost-effective to a whole new level. Digital Marketing is comparatively less expensive than Traditional Marketing owing to the ease of processes, thus it is accessible by any business – irrespective of its size.

2. Don’t go unseen.

Chances are likely that Traditional Marketing can get ignored, due to their intrusiveness. They are often intrusive. For instance, an advertisement on the TV/Radio is often frowned upon or ignored. Whereas, Digital Marketing techniques used for your business could result in the exclusivity of content shared on various social platforms, and thus is the better bet for your business.

3. Magnetic customer retention.

Marketing campaigns in the digital frontier is more engaging to the customer. In the case of traditional marketing, interaction with the consumer-front is a long and in some instances, a nearly impossible process, with low probabilities of response, and a long time for responses to each. Digital Marketing excels in this aspect, with faster response times, opening to us a canvas for countless engaging marketing campaigns and ideas.

4. Extensive Reach

This is a No-Brainer. We live in the Age of the internet. The whole world runs around the internet, be it transactions, communication, entertainment and whatnot. Digital marketing is a marketing channel that can be used to your advantage to reach a large demographic audience.

5. Easier Analytics

Traditional Marketing requires tedious work and a long span of time to analyze the results, which aren’t quite accurate. Whereas, analyzing and computing results are much easier in the case of Digital Marketing, with its quick response time, and the ability to monitor every parameter, in real-time. The analytics obtained, are accurate to a very high degree, and real-time solutions and rectifications can be obtained.

6. Suitably sculpted for any business, anywhere.

Digital Marketing is relevant to any business, any size and in any field. There are no restrictions since the Internet is a neutral platform. This type of omni-relevance cannot be expected with Traditional Marketing campaigns. For instance, “You really cannot promote a Fish Market in a Classifieds page, can you?”

7. Better Customer Relations

Customer Relations are nearly impossible to build with the case of Traditional Marketing, because responses take a long time to reach, and then to be analyzed. But with real-time responses and results, the appreciations and grievances of the customers about the business can be obtained, analyzed and responded to in a quicker and effective span of time.

These are the effective ways in which Digital Marketing excels over Traditional Marketing. It is the responsibility and necessity of any business owner, to stay ahead of the time.

Stay Relevant, DIGITIZe your BIZness, with DigitalBizChanakya.