Many entrepreneurs step into international business with a tiny client base known from personal contacts and without knowing the art of international marketing to expand their client base further which is equivalent to get caught inside the “Padma Viyugam” like Abimanyu.
Comparing to the domestic marketing, international marketing is more complex and needs knowledge about policies and political stability of countries, more business functions like shipping, customs, insurance, international banking, third party inspection, statutory approvals, etc – Makes it tougher to startups and first generation entrepreneurs to understand and predict trends.
Business beyond boundaries – Now or then, a must to sustain growth
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